Who we are

Our company

lifis a Strasbourg-based company, founded in August 2011. Its aim is to offer its customers a comprehensive range of storage units and accessories for the household. The idea came about when we noticed that there was a gap in the market for useful, good looking, affordable and environmentally-friendly products like these. lif is also a proponent of social entrepreneurship and the company sets out to work as much as possible with ESATs, associations in France which help disabled people by providing them with work. lif’s main work is in designing and marketing its products, which are produced and packaged within a large network of specialist workshops and companies. All lif products are made in France. The company is also looking to extend its distribution network and make its product range available to as many people as possible (see lif partners) both in France and abroad.

Our people

lif is a very young company and is made up of a small team of people who work in partnership with external specialists and consultants.

Antoine is the company's founder and CEO. A qualified architect and designer, he has worked for over 20 years in major companies in the furniture industry. He has run his own sales agency for the last 12 years, specializing in selling contemporary furniture for home and office. He is the cornerstone of lif and is directly and indirectly responsible for the day-to-day running of the company. As lif expands, he will be focusing on the creative part and will be responsible for applying the company's values.

Hélène joined the team in the company's preliminary phase in early 2010, when she was a design student. She began as an intern in product development and is now in charge of the whole of the graphic part. She has since graduated and is responsible for coordinating product development, with the help of our external partners.

Sarah is a consultant at the Centre Européen de l’Entreprise Innovante Alsace, and has been backing our project since April 2010, as our external consultant. Not only does Sarah provide her skills, but she also brings us connections with her network of innovation-led competencies.

Denis is a consultant at Meyer & Partenaires, and is our specialist in intellectual property. He has been working with us since the start of the project and handles all the technical and legal aspects as regards brands, models and patents.

François, our freelance webmaster, designed our e-commerce website and is in charge of its development.

Virginie is our freelance press officer. She knows the internal decoration press inside out and brings us her considerable experience and wide network of journalists.

Thierry manages Cad’Indus, our 3D printing specialist. He is the person who gives life to most of our products.

Sonia is product manager at Mil’Plast, and she deals with all our plastic injection needs.

Gisèle, Patrick and Laurent are our contacts at the Illkirch-Graffenstaden APF, which handles part of our production and all of our packaging and shipping.

Sabine is head of the Belle Pour Toi agency, and is our adviser and service provider for shots with female models.

Victor, our financial adviser.

Mathilde, our adviser for sustainable development and social entrepreneurship

Constance and Mélati, our models and lif brand ambassadors.

Louis, our musician and composer

Information :

lif

6a, quai Kellermann

67000 Strasbourg

tel+33 (0)388234623

fax+33 (0)388323917

e-mail see contact us